V aibhava Desai Assistant Professor bookjournal11@gmail.com Author's Introduction :The word quality means different things to different people according to the context. David
Garvin identifies five perspectives on quality . The transcendent view of quality is synonymous with
innate excellence: a mark of compromising standards and high achievement. It argues that people
learn to organize quality only through the experience gained from repeated exposure. The product
based approach sees quality as a precise and measurable variable. Research Contribution in ISRJ :
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